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Javier Rodriguez presents: “Rise” from the short commercial film “A Day At The Presidential”

August 10, 2023

Javier Rodriguez is a contemporary classical music composer with a broad focus.

Recently, he had the opportunity to work on the score of a short commercial movie titled “A day at the Presidential.” He created a song titled “Rise,” created with Julian Blanco, which is included in the film. The song has a truly majestic and mesmerizing sound, which immediately feels like a perfect match with the visuals, which showcase some beautiful urban sights in Mumbai, India. The strings have a very cinematic sound, with staccato melodies and percussive elements that accentuate the dramatic build-ups in the music.

Javier Rodriguez is renowned for his dynamic approach to composition, and even as a live performance, his music found favor with audiences across some of the most prestigious venues in Europe. Throughout the span of his career, Javier set out to compose a number of scores for several visual projects. These include films, shorts, and commercials, demonstrating his versatility and innate ability to craft music that enhances the emotional depth and storytelling of the cinematic experience, regardless of the creative direction of a given project. 

His compositions are often characterized by their innovative use of instrumentation, creative melodies, and the skillful fusion of different musical elements, especially percussion, and strings, which are definitely at the heart of a song such as “Rise.” Among the various musical elements that contribute to the magic of this track, the low strings add a lot of depth to the mix, while the higher-pitched instrument provides more clarity and detail, making the song stand out.

Javier is a masterful arranger, and “Rise” shows that he is capable of bringing a significant degree of depth, tension, and emotion to the screen, creating an auditory tapestry that enhances the visuals of this short commercial movie in remarkable ways. For example, the deep, resonant tones of the drums and percussion in the song evoke a sense of vastness and size, a perfect sonic representation of the beautiful and impressive environments depicted in the short film itself. In other words, it is a very beautiful place, and the music is a perfect exaltation of its beauty and ambitious scope. The soundtrack perfectly captures the high-end experience that the location conveys. The crescendos and the beautiful melodic structure of the string instruments actually mirror the camera angles and the pace of the film, as viewers get to experience all the amazing surroundings in a unique way.

The video portion was actually curated by UH Architects for BKC developers, who found a very suitable musical partner in Javier. His work resonates with their vision and their approach to showcasing this beautiful property.

“Rise” is ultimately a perfect representation of a stunning location and of a community that’s colorful, exciting, and on the move. The music’s upward momentum mirrors the community’s aspirational journey as people leap towards a brighter future, represented by a place as beautiful as The Presidential. The intertwining rhythms and lively melodies mirror the synchronized pulse of urban life, illustrating how thoughtful urban planning elevates their existence. “Rise” encapsulates the vibrant colors, not only of the places but also of the people, that make them come to life in a special way.

Back to the sonics, the production quality on “Rise” shines with pristine brilliance, a testament to meticulous craftsmanship and the care that Javier and his collaborator Julian managed to infuse into this brilliant piece of music for the film. The interplay of instruments and the spacious arrangement create an immersive experience, drawing listeners into the sound and the visuals on the screen. After all, the job of a great score is to add something to the vibe of the instrumental. This is something that Javier and Julian managed to accomplish in great detail here. The track also has a beautiful arc, starting with a subdued yet rich sound and ending with something that’s even more diverse, kaleidoscopic, and full. The expressiveness of the orchestral elements is truly spot-on, and the song evolves in such a way that the visuals match the intense changes in the score.

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